It only felt right that considering it is National Apprenticeship Week, I write this blogpost! My name is Ellie and I am the digital marketing apprentice and currently working towards my Level 3 Digital Marketing qualification.
I decided to do an apprenticeship as I didn’t feel ready for university and have always loved working (more than studying!), therefore being able to gain a qualification in the workplace was ideal for me. I started at Opus in early October, and I can’t believe I’ve been here 6 months.
My initial tasks started with getting to know the company and how it works, so I could have a real understanding of what I would be promoting and the values Opus represents. I then went on to have several one to ones with Tom (my manager) and Gabby (who is the marketing assistant), I was taken through all the processes, guidelines and day to day tasks. I began with smaller tasks such as researching our competitors, creating surveys, brain storming social media content and within a small amount of time I was given larger responsibilities of creating social media content, blog posts and helping with the monthly newsletters.
After a month of being at Opus, Gabby went on holiday for two weeks, which meant I had a large amount of responsibility. During these two weeks, I learnt a huge amount regarding how to use certain software and what works and doesn’t work for our target audience. Those two weeks really pushed my skills and it was great to learn so much and be trusted with so much responsibility.
During this time, I was heavily supported by my manager, Tom. From day one there was a lot of room for experimenting and finding my feet which was invaluable. I have been fully supported throughout, with nothing being a silly question and if I am ever in need of additional help or software, there is always opportunity to ask for this.
I have always felt comfortable throughout my apprenticeship; however I now feel confident in my ability and feel challenged in my role to push myself further. I am bringing my own ideas to meetings and taking larger responsibilities within campaigns. It’s great to see my progress and by bringing back information I’ve learnt in the classroom, I feel like I am making a significant contribution to the business.
Opus are fully involved in supporting both personal and career development. It is great to feel so involved within the team and I am excited for my future within Opus.