How Can LinkedIn Help Your Job Search?

Written by Kim Sale
09/12/2020
Woman using LinkedIn on laptop for job search

LinkedIn is a global platform used by many professionals and active job seekers. In fact, it’s the most used platform for professionals worldwide with over 660 million users worldwide– 30.7 million of those from the UK. The use of LinkedIn is widely underestimated and therefore many of us don’t unlock it’s potential. Although, with the right steps you can use its resources to suit your needs; for instance, finding a job.

Here are the steps you can take to help make the most out of your LinkedIn profile when searching for a job:

Build your network

To have presence on any social media you need to build your network and with LinkedIn, it’s just the same. It’s essential to grow connections as you can utilise it for opportunities when actively seeking for a job. Having a strong network is a sense of security, it gives you the options and resources you need to complete your job search and increases your exposure and access to other connections. Whether that’s being introduced to employers or recruitment agencies, recommendations and endorsements, getting in touch or just getting the word out that you’re looking for a job, they are all useful resources to have access to.

So, when making your profile, ensure you build your network so you have a ground of communication that can be used in your job search. The great thing about LinkedIn is that it shows the mutual connections with other users. You can use this as a starting point to growing your network by connecting with people with shared connections.

Keep your profile complete and up to date

Amongst building your network, you want to keep your profile up-to-date and relevant when undertaking your job search. According to LinkedIn, users with a profile picture are 14 times more likely to receiver higher page views and those who post their skills are 13 times more likely to receive more profile views and interactions rather than those who don’t. There are many options of different skills to choose from on LinkedIn to grow your profile but remember, this isn’t a CV, it’s a profile to represent who you are.

As well as this, you can also turn on ‘open for work’ which will let recruiters know you are seeking a new opportunity, however if you have a current employer, they cannot see this notification. You can also use your headline to let people know what you are looking for, this makes it easier to see in searches.

A lot of users don’t use their profile to it’s potential as they may think it’s a waste of time and go directly to searching for jobs. This is the last thing you want to do as employers and recruiters will regularly use LinkedIn to help them find candidates, so having your profile up to date is important.

Connect with the people that do the hiring

As we know, growing connections is important for your profile but you also want to connect with the right people. You want to build relationships with recruiters and managers in your area as this provides the opportunity for them to think of you when a good job opening becomes available. It also means you’ll get to keep up to date with any new jobs that they post.

The best way to connect with these types of people is to perform an ‘advanced people search’ on LinkedIn. To do this, you need to click ‘advanced’ in the top right-hand corner next to the search bar. This will allow you to filter your search to specify what you are looking for, such as ‘recruiter’ or any other relevant titles.

Connecting with those that do the hiring is another step forward to help you find a job on LinkedIn.

Research Companies

In addition to connecting with recruiters and managers, it’s also useful to research any companies you’re interested in and follow them on LinkedIn. This platform makes it easy to find and follow companies, so make a list of companies you are interested in working for and follow them. This way, you can keep up to date with company news, any new positions that become available and can get to know more about what it’s like to work at the company which may help with any future applications.

Engagement

Once you have built the structure for your profile, it’s important to remember to build engagement on LinkedIn. Building your activity will boost your profile, you can do this by engaging with posts you find interesting from connections or companies you follow, communicating with people on LinkedIn or even uploading posts of your own to share your own thoughts or information on your skills and achievements. Regular engagement opens up the opportunity for others to find and connect with you and shows employers that you are active and have a presence on the platform.

 

By following the above steps, you can develop a LinkedIn profile to help support your job search. However, make sure your profile is representative of who you are as recruiters and employers will be searching for someone with authenticity. LinkedIn is used by many active job seekers, so when building your profile ask yourself: what makes you stand out?

Now that you have learnt how to build your profile on LinkedIn to find a job, let us help you with your job search in the other ways we can by registering with us today! You can also follow Opus on our LinkedIn page to keep up to date with our latest news and jobs.

Written by Kim Sale
09/12/2020